With the news today reporting that most of the UK’s top 50 employers don’t plan to bring staff back to the office full-time after the pandemic, Coterie have decided to also embrace this model but from a slightly different angle – from virtual to a hybrid working environment in a brand-new innovation hub.

Coterie, founded in 2013, has always been a virtual organisation and have a long history of working with the University of Huddersfield through joint research on partner marketing and guest lectures. The creation of an innovation hub in the 3M BIC will enable a closer working relationship between Coterie and the University.

Coterie is a dedicated channel, partner marketing, and strategic execution team, and the only channel marketing agency to have a proven, university-backed, and industry-recognised methodology which is followed to execute solutions that help clients create, manage, and measure partnerships from channel through to end user.

During the last 8 years, Coterie have worked with over 60 global technology brands and have delivered over 400 value propositions and digital go-to-market plans. With technology continuing to play an increasingly important role during the Covid-19 pandemic and more companies working together to form partner eco-systems, the Coterie team are excited for what the future holds and look forward to supporting more organisations with their partner marketing plans.

Regarding the creation of the innovation hub at 3M BIC, Coterie’s Sales & Marketing Director, Jo Dunkley, said, “Our engagement with the University continues to deliver value to our clients and industry, through innovative new solutions and the physical close proximity will accelerate this further.”

Coterie’s Managing Director, Helen Curtis, added, “By moving into the 3M BIC, we are excited to create an innovation hub where we can continue to collaborate as a combined team to develop new innovative ways to enhance eco-system marketing.”