What 23 global partner marketing leaders told us about the future of ecosystem marketing
Partner marketing has long been the Cinderella of B2B tech marketing: under-resourced, overlooked, and reactive. This research report, conducted by the University of Huddersfield in partnership with Coterie Community, changes that.
Drawing on in-depth interviews with 23 senior partner marketing professionals globally, it maps the four pillars of successful ecosystem marketing:
- People & Culture
- Structure
- Strategy & Operations
- Innovation
Get a clear blueprint for what comes next.