Why should a customer buy from you?
We’ve written before about the importance of having a value proposition that truly harnesses the ‘one truth’ of your business.
How to grow a successful virtual business – 6 super insights
It’s just over five years since our niche expert team came together with a ‘not the norm approach’ to business.
How to be a great PX champion!
With 75% of world trade now going through the indirect sales channel, partner experience (PX) is fast becoming just as important as
Over 70% of partners feel they need more relevant marketing content
With limited resources and budgets, partners are looking to their vendors to go the extra mile with relevant, targeted marketing
Please don’t mention digital…
Transformation, Cloud, Digital...all sound a bit familiar now? Once again, the technology industry has some new themes to latch on
The importance of not forgetting your buyers are real people
Top tips on how to bring humans into your B2B marketing. It’s so tempting to talk about tech – be
How the traditional AIDA model has shifted in the post-digital era and what this means to B2B marketers
In a post-digital world, a new customer path is being defined, it moves from being a very personal path, where
How to address the need for customer personalisation in a world full of B2B marketing content
For those of you that missed our first ever Instagram Live on Monday with the inimitable Catherine (Cat) Howard from
Better together – the art of the perfectly formed joint value proposition
Partnerships are great, aren’t they? Gin & tonic, apple pie & custard, Prince Harry and Meghan, there is one thing
Is it time to turn to the crystal ball?
In the words of Abraham Lincoln, “the best way to predict your future is to create it.” In an ever-changing
Value propositions. How far can they go?
Value is an interesting word. In the world of value proposition marketing, it is very much centred on the value
How to avoid ‘stop-start’ with your partner relationships
In a study by the CMO council, 85% of respondents viewed partnerships and alliances as essential or important to their
