Value propositions. How far can they go?
Value is an interesting word. In the world of value proposition marketing, it is very much centred on the value
How to avoid ‘stop-start’ with your partner relationships
In a study by the CMO council, 85% of respondents viewed partnerships and alliances as essential or important to their
Buzz word bingo? No thanks, I would rather keep it real
I’ve been working in the IT sector for more years than I care to remember, and it’s never been short
Persona-driven ABM – a brave new frontier for B2B
A top trending fad or the future of marketing? Whichever way you look at ABM (Account-Based Marketing), the reality is
GDPR – handy hints for B2B marketers
Talking about GDPR to your customers is fast becoming second nature for technology marketers, as everyone rushes to demonstrate how
Calling John in Product Management…it’s your time to shine
I’m always so impressed by just how much talent and knowledge sits within the customer organisations we work with. Which
The holy grail of sales and marketing and why it’s so darn hard to find
Imagine, if you will, how easy life would be if your brand did all your selling for you. Marketers around
Are you letting valuable marketing funds slip through your fingers?
So much money, you don’t know how to spend it. Sounds good, right? Maybe not when you are a partner
Predictions for 2018
Growth is king again We have spent the last five years writing about how technology will help businesses consolidate solutions,
Is it possible that the hipsters have got it right? Are ‘real’ interactions what customers really want?
Oh, how we scoffed at their funny craft beers, their wildly expensive artisan sourdough breads and their ‘slow food’ revolutions.
