Meet the MDF heroes: helping you to navigate marketing development funds
Marketing developments funds are pots of investment given by vendors to channel partners to invest in the marketing of their
A week in the world of marketing: my work experience at Coterie
Last week we welcomed Ella to the team for her work experience week. Interested in a career in
Coterie: Enabling ecosystem professionals through consultancy, community and courses
We are incredibly excited to share that the Coterie Community is now part of our Coterie and will transition
International Women’s Day: The women who inspire us to follow our passion
Today is International Women’s Day. And as a female-lead business, we couldn’t let the day pass us by without
Always Generating Demand in Partner Marketing: Boosting Engagement and Sales
Written by Tom Wycks Delivery Director In his latest insight piece Tom discusses the importance of adopting an
Vendor integration: How to weave your vendors into the fabric of your marketing strategy
Imagine your marketing strategy as a roll of woven cloth. A strange analogy, we know – but bear with
A decade of evolution: what we can learn from the past 10 years
Some of the challenges for partner marketeers that we faced back in 2013, when we started Coterie, remain challenges
How do we deliver success? We work in partnership.
Starting any new business is hard. Getting over the 10-year mark is remarkable. So, what’s the secret to our
Where we’ve come from, who we are, why that matters….
As we celebrate our 10th year at Coterie, our team took a path down memory lane to when we
How to create a strong foundation for partner marketers in times of disruption
In today's business world, companies face an unprecedented level of disruption and change. It can be particularly challenging for partner
How to make more with less in partner marketing, with Elke Behrend, Finastra
Our client, Elke Behrend, Partner Marketing Lead for Europe at Finastra, gives us her experience, insight, and best practice
5 simple steps to making your content go from ‘oh so last year” to on trend in 2023
For many of us, kicking off the new year is the ideal time for a fresh start. There’s something about