The place where partner marketing thinking gets sharper

Coterie Connect is a curated community for partner, channel, and ecosystem marketing leaders. A space designed for people who want to think harder about the work they’re doing and connect with a peer group that understands it.

What Coterie Connect is, and what it is not

There is no shortage of LinkedIn groups and Slack channels for marketers. Most of them are noise.

Coterie Connect is deliberately different. Membership is curated and content is built around the specific challenges facing partner, channel, and ecosystem marketing leaders.

If you’re a Director of Channel, a Head of Partner Marketing, a VP of Alliances, or a marketing leader operating inside a partner ecosystem, this is the community built for your discipline.

Membership benefits

Early access to Coterie research: Get Coterie’s quarterly research reports and hero assets before public release. Shape what we research next through community input.

Quarterly peer roundtables: Small-group, facilitated sessions with senior partner marketing professionals. Structured around a live challenge. Governed by Chatham House rules.

Priority event invitations: First access to Coterie in-person and virtual events. Programmes built around the issues that matter to the community.

Podcast and content contributions: Opportunity to contribute to the Coterie podcast and appear in associated content as a recognised voice in the industry.

Community spotlight recognition: Featured on the Coterie LinkedIn presence as a community member. Visibility within a peer group of senior ecosystem professionals.

Coterie Connect Advisory Board

Elke Behrend

Regional Partner Marketing Principal, Europe, Finastra

Colleen Fogerty

Head of Global Partner Marketing, Atos Tech Foundations

James Houselander

Senior Manager, EMEA Channel Marketing at Aruba, a Hewlett Packard Enterprise company

Heather Meltvedt

Director of Partner and Ecosystem Marketing EMEA LATAM, Palo Alto Networks

Jo Dunkley

CEO, Coterie Marketing

Barnaby Wood

Staff Product Manager – Go-To-Market

Who is it for?

Coterie Connect is for senior professionals responsible for driving partner, channel and ecosystem growth.

This includes leaders across vendor and partner organisations, such as:

  • ​​Directors of Channel and Alliance
  • Heads of Partner Marketing
  • Partner Marketing Directors and Managers
  • VP Partner Marketing
  • CMOs and CROs with channel responsibility

Membership is free. The thinking is serious.