Overview
Atos wanted to transform a successful internal Hackathon into a strategic Microsoft partnership story. The goal was to showcase practical AI innovation, strengthen internal and external engagement, and create assets that could support future customer conversations around Agentic AI.
The Results
- 265+ Hackathon submissions
- 132 AI agents created using Microsoft Copilot Studio
- 32 teams selected to participate
- 778K+ paid and organic impressions
- 10.6K campaign clicks generated
How we did it
Coterie helped Atos transform the Hackathon into a strategic engagement campaign that connected innovation, partnership and customer value.
Storytelling & positioning
- Developed a clear narrative linking the Hackathon to Atos’ practical AI strategy.
- Positioned the event as proof of Atos’ Agentic AI capabilities and Microsoft partnership.
- Created messaging for internal, partner and customer audiences
Campaign delivery
- Delivered campaign messaging, creative direction and content.
- Supported executive social media activity and thought leadership.
- Extended visibility through organic and paid promotion
Long-term value
- Created reusable assets for sales, marketing and partner engagement.
- Built a foundation for future Atos-Microsoft co-marketing activity.
- Captured insights to support future thought leadership initiatives