The only competency framework built specifically for ecosystem and partner marketers
Partner marketing is a specialist discipline, but until now, there’s been no structured way to assess, evidence, or develop the skills it demands. The Coterie Academy Personal Development Framework changes that.
Built on independent research by the University of Huddersfield, benchmarked against CIM competency standards, and designed specifically for ecosystem and partner marketers in IT and tech, this free framework covers four core pillars:
- Relationship Management
- Business Operations
- Business Impact
- Leadership
Whether you’re a Marketing Assistant just starting out or a Senior Marketing Manager looking to lead at scale, the framework gives you and your line manager a shared language for growth, and a clear path to get there.