Powering Atos’ sovereignty strategy with a scalable, multi-partner campaign
Overview
Atos wanted to bring multiple partners together under one clear story on sovereignty. This required tight coordination, sharp messaging, and support for internal teams already working at full stretch. The goal was simple. Build a campaign that worked across alliances, stood up to scrutiny, and helped generate demand in key enterprise accounts.
The Results
- 161 total leads generated
- Click-through rate reached 4.56 percent, significantly above 2.85 percent target
- Nearly 50% of syndication leads from banking, manufacturing and engineering
- Campaign replicated in other regions
- Clear ROI modelling enhanced internal proposals and partner confidence
How we did it
Coterie acted as the central coordination layer between Atos and seven key partners, owning campaign structure, delivery and performance
while internal teams were under pressure.
Bringing structure to complexity
- Turned a broad sovereignty topic into a clear, compelling narrative
- Translated Atos’ sovereignty approach into simple, sales‑ready messaging
- Built a campaign framework partners could easily plug into
Reducing internal workload
- Took responsibility for campaign planning and coordination
- Supported a stretched marketing team, keeping sales, marketing and alliances aligned
Making ecosystems deliver
- Aligned seven partners under one unified campaign story
- Supported partner funding and Proof of Execution requirements
- Ensured consistent messaging across all campaign channels
Driving performance
- Designed the campaign with lead quality and measurability at the core
- Used ongoing data signals to guide optimisation and sustain engagement
- Built a repeatable model ready to scale into other regions