Working with The University of Huddersfield and industry partners we have created benchmarking reports specific to ecosystem and partner marketing.
Ecosystem Marketing Roles - Pay & Skills Report
What are the average salaries and expected skills for partner & ecosystem marketing roles?
Professor Shona Bettany and Dorin Cernat from the University of Huddersfield have conducted a thorough analysis of partner marketing job roles, sourcing data from LinkedIn, Indeed, and Reed.co.uk, delves into the specifics of what the market currently demands.
The importance of digital basics in partner marketing
Coterie Marketing’s digital health check research analyses the “digital footprint” of 25 of the world’s top system integrators and their online partners’ digital footprints — from a prospective customer’s point of view.
The report details the findings within 4 significant areas of the digital footprint: search engine experience; website best practice; content marketing; and marketing technology.
B2B Buyer perspective on partner marketing
This 2021 insight research aims to understand how digital partner marketing impacts the B2B buyers’ intent to purchase at the different stages of their buying journey, using academic research and in-person qualitative interviews with B2B technology buyers.