How To Be A Boundary Spanner: The essential guide for ecosystem marketers
How to be a Boundary Spanner is the first practical handbook written by and for partner, channel and ecosystem professionals. Packed with tools, frameworks and lived experience, it’s designed to help you thrive in one of the most complex marketing roles.
Ecosystem and partner marketers are balancing multiple priorities, stakeholders and goals
How to be a Boundary Spanner equips you with the confidence, tools and practical methods to succeed in this unique space.
Who Is It For?
Learn where to start, what to focus on, and how to establish your credentials. Explore the many elements of successful partner marketing, the shift to ecosystem marketing, key terminology, and how to adopt a strategic approach that works in practice.
Gain best practice, frameworks and insights to elevate your ecosystem marketing and leadership. Discover proven methodologies and real-world examples from the Coterie community to become more strategic, effective and measurable.
Understand how partner marketing has evolved into a strategic growth engine. Learn how ecosystem marketing can drive market expansion, revenue growth, and alignment across alliances, channels, and partner functions.
Written by ecosystem professionals,for ecosystem professionals
Co-authored by Helen Curtis and Jo Dunkley, with contributions from the Coterie team and Coterie Connect, this book distils over a decade of partner marketing expertise into one accessible, practical guide.
What to expect:
- Proven frameworks for partner and ecosystem marketing
- Practical exercises and models you can apply straight away
- Insights from leading ecosystem practitioners worldwide
- Real-world lessons from Coterie’s client work and community