The 8×8 and Coterie teams are celebrating success in the Comms Dealer Sales & Marketing Awards 2020 following the announcement that their latest channel marketing campaign has been shortlisted for two categories – Vendor Channel Marketing Campaign Of The Year and Vendor Channel Marketing Team Of The Year.

8×8, integrated cloud communications provider, worked with Coterie, a partner specialist agency to help them engage with their resellers.

The shortlisted campaign saw 8×8 collaborating with Zest4 to promote voice, video chat and contact centre solutions to ten of their resellers. Coterie use their tried and tested methodology to provide a scalable way to work with the resellers. The output was a 12-week programme including a lightweight value proposition messaging and go-to-market plan with fast return tactics designed to maximise sales.

Commenting on the effectiveness of Coterie’s approach and the success of the campaign, Dan Streeter, Channel Marketing Manager for 8×8, said, “It was a pleasure to work with Coterie on this campaign and to continue working together going forwards. For 8×8, it allowed us to up-scale quickly to many partners in a programmatic and effective way. Ultimately, the go-to-market programme enabled our partners to start from scratch, generating qualified pipeline and closed business within 12 weeks, and that’s why we found the campaign to be a success.”

The winners of the Comms Dealer Sales & Marketing Awards 2020 will be announced at an awards ceremony later this year.