Why Coterie?

We exist to make the lives of partner, ecosystem and channel marketers easier; equipping you with strategy, community, research and expert leadership so you can do your best work. We ask the right questions, understand your challenges and deliver effective and innovative marketing and sales solutions that drive results.

Putting ecosystems on the map for over a decade

In 2020, we partnered with the University of Huddersfield to publish Ecosystems 2.0: landmark research that identified the critical success factors for partner marketing and called out its long-standing status as the ‘Cinderella’ of the marketing world.

Our message was clear: the future belongs to those who embrace an ecosystem mentality.

Since then, we’ve made it our mission to elevate partner marketing. From founding the first dedicated community for ecosystem professionals to launching accredited courses and publishing How to be a Boundary Spanner, we’ve consistently equipped marketers with the tools, frameworks, and confidence to deliver bigger impact.

Today, Coterie is proud to act as the catalyst for ecosystem professionals worldwide, empowering them to do their best work and proving that partner marketing is no longer overlooked but indispensable.

“Coterie exists for all ecosystem professionals, whether you need an extended team for your project, want to share industry insights with your peers, or develop your skills with our dedicated courses”

– Jo Dunkley, CEO

We’re officially a Certified B Corp™, meeting high standards of social and environmental performance, transparency and accountability. We’re excited to be part of this global community of businesses committed to positively impact all people, communities and the planet.

Innovation, academia & expertise

Research and real-world expertise power everything we do. Our partnership with the University of Huddersfield allows us to test academic theory in practice, shaping innovative models and methodologies for clients.

Through Coterie Connect, we learn directly from leading ecosystem professionals, bringing their challenges and insights into our services, training, and research. Because knowledge is only powerful when it’s shared, and we share it to empower every ecosystem professional we work with.