Why Coterie?2022-09-29T09:31:11+00:00

Hello, we’re Coterie

Partner ecosystem professionals, full-service marketing experts.
We help clients worldwide evolve and elevate their partner ecosystem
marketing as an intrinsic driver of their growth, success and sustainability.

We’re all about flexibility and speed

We work on a project basis: so no long term retainer contracts that bind you whether you get the results you need or not. And we’re transparent on costs – what we quote is what you pay. No hidden extras, no nasty surprises, no ‘extra’ extras.

And we’re all about elevating and evolving partner marketing and marketers, giving you the support, access to insights and best practice examples to learn about new ways to engage in ecosystem marketing. That commitment was what led to us founding the Coterie Community – a not-for-profit group for partner marketing networking, mentoring and training.

CMOs, growth marketers, and partner marketers working for the world’s leading technology providers, service providers and systems integrators, rely on us to deliver highly effective, innovative and economically sound growth programs, marketing activities and sales enablement.

We are straightforward and easy to work with


We are a completely virtual organisation with specialists across the globe in the UK, Europe and the US.


We have developed methodologies which enable us to move at speed and scale up and down quickly.


We are happy to work as an extended part of your partner team or as your partner team – whatever you need to get the job done.

We help technology leaders worldwide:


Make limited resources go further by optimising existing content, ecosystems, and leads.


Deliver reliable returns during periods of change with responsive, agile design, development, and delivery of highly targeted, results-orientated, marketing activities.


Keep innovating to stay ahead of emerging trends and on top of new opportunities for growth and efficiency.

We have an extensive and award-winning range of services that cover the full marketing spectrum (as you’d expect)

However, the real difference at Coterie is that we bring decades of partner marketing expertise. We’re deeply embedded in tech ecosystem marketing, thanks to the clients we work with and the work we do. And we add a big dash of passion in how we work, innovate, and collaborate to ensure you get the results and ROI you want from your ecosystem activities.

Our wonderful team of experts work around the globe

Meet the Directors

Jo Dunkley
Jo DunkleyCEO
Helen Curtis
Helen CurtisFounder & Consultant

Our client success team

Gillian Clark
Gillian ClarkClient Success Team Lead
Adam Banks
Adam BanksClient Success Manager
Anna Kaminska
Anna KaminskaClient Success Manager

Our partner marketing services and marketing consultancy team

Dawn Morris
Dawn MorrisValue Proposition & Content Director
Elizabeth Johnson
Elizabeth JohnsonPartner Marketing Lead
Shelley Hutton
Shelley HuttonValue Proposition & Content Lead

Our operations team and technical development team

Holly Pugh
Holly PughOperations Director
Mike Curtis
Mike CurtisTechnical Lead

News and insights

World-class technology companies trust Coterie.

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