Why Coterie?2023-12-14T13:42:54+00:00

Ten years of partner marketing excellence

Hello, we’re Coterie.
And we’re celebrating a decade of redefining technology partnerships
to drive growth, revenue and ROI for our clients. 

Working with, not for our clients  

Partnerships are ingrained in our DNA. That’s why we’ve bypassed the traditional agency model to embody a more collaborative way of working with our clients. Having walked the partner marketing path ourselves, we understand the challenges you face. Acting as an extended part of your team, we’re able to ask the right questions, diagnose your aches and pains, and deliver the results you need. 

As specialists in technology and IT, we proudly collaborate with some of the world’s leading technology providers. CMOs, growth marketers, and partner marketeers trust us to execute effective, innovative, and economically sound programs, marketing activities, and sales enablement. 


As a virtual organisation our team of specialists are based around the world in the UK, Europe, South Africa and the US. 


Most of our work is project based. And we’re transparent about pricing – what we quote is what you pay. 


We can work as an extended part of your partner team or as your partner team – whatever you need to get the job done. 


Our methodologies enable us to move at speed and scale up and down quickly. 


We deliver reliable returns during periods of change with responsive, agile design, development, and delivery of highly targeted, results-orientated, marketing activities.


Our aim is to keep innovating to stay ahead of emerging trends and on top of new opportunities for growth and efficiency.

Underpinned by academic research  

We’re the only partner marketing consultancy that’s driven by academic research. Our tried and tested methodology has been developed over a decade, and is continually evolving to reflect the latest research, market trends, and the ever-changing partner marketing landscape. 

In conjunction with The University of Huddersfield, in 2022 we published a pivotal research paper; Ecosystems 2.0. It identified the need for an ‘ecosystem mindset’, challenged traditional partner prioritisation models, and reinforced the importance of value propositions.  

Our team worked with Smart Insight’s Dave Chaffey to channelise his highly effective ‘RACE’ model for partner marketeers, and we’ve developed a series of tools of our own.  

What’s left to say is that there’s no ‘finger in the air’ or guess work taking place at Coterie. We’re led by insights and driven by results. Always. 

Our wonderful team of experts work around the globe

Meet the Directors

Jo Dunkley
Jo DunkleyCEO
Helen Curtis
Helen CurtisFounder & Consultant

Our client success team

Gillian Clark
Gillian ClarkClient Success Team Lead
Harriet Beckett-Trevor
Harriet Beckett-TrevorCustomer Success Director
Noah Mizrahi
Noah MizrahiCustomer Success Executive

Our partner marketing services and marketing consultancy team

Dawn Morris
Dawn MorrisValue Proposition & Content Director
Elizabeth Johnson
Elizabeth JohnsonPartner Marketing Lead
Shelley Hutton
Shelley HuttonValue Proposition & Content Lead
Lenique Potgieter
Lenique Potgieter Head of Design
Tom Wycks
Tom WycksDigital Director

Our operations team and technical development team

Holly Pugh
Holly PughOperations Director
Mike Curtis
Mike CurtisTechnical Lead

News and insights

World-class technology companies trust Coterie.

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